Bloom at the Park™ is a turnkey, sponsor-ready Mother’s Day activation designed to help MLB clubs increase female attendance, enhance the in-ballpark experience, and deliver measurable community impact through donations for Breast Cancer Foundation | Susan G. Komen®.

Blueprint Already in Place

A working relationship framework and activation model are already being developed with the Arizona Diamondbacks, providing a replicable framework for other markets.

We need your support to activate across all 15 Mother’s Day home games this season.

🔹 How You Can Help:

1️⃣ Contact your Local Club Wives Liaison
Local Wives Club support is essential for coordination and in-market leadership.

2️⃣ Contact National Leadership
Please connect with:
Emily Castro
Director of Special Events - Wives Club
Major League Baseball Players Alumni Association
(719) 477-1870 ext. 135
ecastro@mlbpaa.com

With national and local Wives Club alignment, we can bring Bloom at the Park™ to all 15 MLB Mother’s Day games.